Are you tired of hosting events that feel like a ghost town? Follow these simple steps and transform those quiet sessions into lively gatherings your community craves!
Tap into Your Speaker's Network
If you've invited a rockstar speaker to your virtual event, don't be shy – encourage them to spread the word! Ask them to share the event link with their social media following. After all, their fans are more likely to show up and support their favorite thought leader.
Tease with Captivating Topics
People need a compelling reason to clear their calendars. Use attention-grabbing language in your social media posts and ads to tell them what they'll learn and why they can't afford to miss it. For example: "Want to discover how LinkedIn's Global Community Program Manager quadrupled their community in just 18 months? Join our next CMX Connect event to find out!"
Optimize the Timing
Every community has its rhythm. Identify when your audience is most receptive, and plan your events accordingly. Don't forget to consider seasonality, too – certain months or weeks may be better for your attendees.
Connect with Your Core Audience
When promoting your event, start by contacting those who have already attended your previous events. These individuals understand the value your community offers and are more likely to show up and even help spread the word.
Capture and Share the Magic
Events are goldmines of valuable content – from the speaker's insights to the engaging discussions and chat interactions. By recording and sharing these gems, you'll give those who missed out a taste of what they're missing and entice them to attend the next event.
(Record a virtual event in Bevy Virtual Meetup).
Bonus tip: Record in-person events by creating a hybrid event and manually adding yourself or team members to the event. Set up a laptop with an external camera to record your event. Log in and start recording when you are ready! Once the event ends, the recording will be available in your dashboard for you to download and re-purpose into that amazing content!
Building a thriving community takes time, effort, and a bit of strategic wizardry. But with these tips in your arsenal, you'll be well on your way to hosting standing-room-only events! Happy event planning, community rockstars!
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