When planning events, landing influential speakers can drive attendance and deliver valuable content. Follow these detailed steps to identify and attract top speakers:
1. Define your target audience and desired outcomes.
Tools: Create audience persona profiles and list goals and key takeaways.
Tip: Having clear objectives will guide your ideal speaker criteria.
2. Research speakers aligned with your topic/industry.
Tools: Speaker databases (SpeakerHub, eSpeakers), industry publications, social media (Twitter/#SpeakerSearch, LinkedIn), and speaker videos.
Tip: Assess credentials, presence, audience reviews/social proof.
3. Leverage your networks at events.
Tools: Networking events, industry conferences, meetups, and professional associations.
Tip: Attend in person to connect and ask for speaker recommendations from your circle.
4. Invite potential speakers to your community events.
Tip: Hosting speakers at micro-events builds relationships and lets you evaluate their fit before bigger commitments.
5. Create a compelling speaker opportunity overview.
Tips: Highlight event mission, anticipated attendance, audience demographics, and speaking perks like recording/promotion.
6. Manage speaker pipeline and communications by implementing a system.
Tools: Speaker management CRM (SpeakerHub, StreamGo, Google Forms/Sheets, Airtable), email marketing integration.
Tips: Track submissions, vet speakers, and centralize communications. Automate personalized email sequences. If rejected, turn it positive by asking for referrals or future consideration.
Attracting top-tier speakers requires a strategic mix of research, networking, relationship-building, and seamless operational management. Leverage the tools and tips outlined above to curate a speaker lineup that excites your audience and delivers immense value.
Comments