Google Analytics, Google Tag Manager, and UTM

Connect Bevy with Google Analytics and Google Tag Manager to track things like registration conversions or page traffic. This makes it easier to understand where your event registrations are coming from, and be more targeted with your campaigns.

Configure this connection by adding either the Google Analytics ID or the Google Tag Manager ID in the dashboard.

There are so many different ways to use this integration, and what you can do in Bevy depends on how much you know about Google Analytics and Google Tag Manager.

If someone on your team is configured as Staff in your Bevy instance, they’re not included in analytics. This means that if they’re logged in, their page views aren’t counted.

Below are some examples of what how you could use these tools:

At this time, Bevy doesn't support Google Analytics 4. We plan to add support. 

Example: Track community sign-ups as goals

Setup
1. Configure Google Analytics integration in your Dashboard → Settings. Paste your ID formatted as UA-xxxxxxxx-x.
2. Create your event in Bevy
3. In your Google Analytics Dashboard, navigate to Admin/Settings → Goals.

Create a new goal
1. Under Template, select Create an account, and then click Continue.
2. Under Description, enter the following, and then click Continue.
Description: Create an account

Type: Event
3. For Goal details, enter the following, and then click Save.
Action: Successful user registration

Share your UTM Link
1. After your site set up is complete, create your UTM links here using your community homepage as the website URL.
2. Share your UTM links on your various ad channels and begin collecting sign-ups.

Review Link Performance
1. In Google Analytics go to Conversions → Goals→ Overview.
2. Under Top Events, select Event Action → Successful user registration
3. Use the Secondary Dimension filter to filter the data by the parameters you’ve set up (Campaign, Source, Medium, etc.).

Example: Track ticket purchases as goals
Setup
1. Configure Google Analytics integration in your Dashboard → Settings.
2. Paste your ID in format: `UA-xxxxxxxx-x`.
3. Create your event in Bevy.
4. In your Google Analytics Dashboard, click into Admin/Settings → Goals.

Create a new goal
1. Under Template, select Buy Tickets, and then click Continue.
2. Under Description, enter the following, and then click Continue.
Description: Buy tickets
Type: Event For Goal details, enter the following, and then click Save.
Category: Ticket purchase
Action: Submit ticket purchase

Share your UTM Link
1. After your event set up is complete, create your UTM links. Use the event page permalink as the URL.
2. Share your UTM links on your various ad channels and begin collecting registrations.

Review link performance
1. In Google Analytics go to Conversions → Goals → Overview.
2. In Top Events, select Event Category → Ticket Purchase.
3. Use the Secondary Dimension filter to filter the data by the parameters you’ve set up.