Connect Google Analytics 4 or Google Tag Manager with community-wide IDs in 3rd Party Services, then use UTM parameters on campaign links to attribute chapter or event traffic. You cannot paste a Google tag onto a single chapter page.
Bevy connects to Google by saving your Google Analytics 4 Measurement ID and/or Google Tag Manager ID in the Admin Dashboard. Those IDs load on community pages so you can track traffic, registrations, and campaigns in Google. What you can measure still depends on how you configure Google Analytics or Tag Manager on Google’s side.
Important: Google Analytics ID, Google Analytics 4 Measurement ID, and Google Tag Manager ID apply to the whole community. You cannot limit them to one chapter, and you cannot paste a Google tag (including a Google Ads gtag.js or AW- conversion snippet) onto a chapter page. To measure a chapter campaign, add UTM parameters to the ad landing URLs — see Google Analytics, Google Tag Manager, and UTM.
Choose the right path
| Goal | What to do in Bevy |
|---|---|
| Send Bevy site events to your GA4 property | Add a G- measurement ID — Configure Google Analytics 4
|
| Load tags you manage in Google Tag Manager | Add a GTM- container ID in 3rd Party Services |
| Attribute a chapter or campaign to RSVPs | Add UTM parameters to the chapter or event landing URL (community-wide GA4/GTM still applies) |
| Google Ads conversion on one chapter only | Not supported as a chapter paste. Use UTMs (and community-wide GA4/GTM if appropriate). No per-chapter Google Ads / gtag setting. |
Add Google Analytics 4 or Google Tag Manager
- Open the Admin Dashboard.
- Select Settings → General → 3rd Party Services.
- Enter one or both:
-
Google Analytics 4 Measurement ID — format
G-… (preferred for Analytics) -
Google Tag Manager ID — format
GTM-…
-
Google Analytics 4 Measurement ID — format
- Select Save Settings.
Field reference and other integrations: Third-party services. Full GA4 event list: Configure Google Analytics 4.
Note: The leftover Google Analytics ID field uses the UA- format. Universal Analytics stopped processing data on 1 July 2023. Use the GA4 measurement ID for new work. Adding your own measurement ID does not replace the Bevy Website tab — see About website analytics.
Important: In Google Tag Manager, deploy only tags your organization approves for Bevy. Unapproved third-party scripts can create security and data risk.
Measure a chapter or campaign with UTM parameters
UTM parameters are query-string labels on a URL. They do not install a chapter-only Google pixel. They let Website analytics and your Google property attribute visits, joins, and registrations to a specific campaign when someone opens that link.
- Copy the chapter page URL or event permalink you want people to open.
- Build a UTM URL (for example with Google’s Campaign URL Builder). Bevy does not include a built-in UTM builder.
- Use that full URL in ads, email, or social posts for the chapter campaign.
- Review attribution in Bevy Website analytics and/or your GA4 or GTM reports using campaign, source, and medium dimensions.
| Parameter | Typical use |
|---|---|
utm_source |
Where the traffic comes from (for example google, newsletter) |
utm_medium |
Channel type (for example cpc, email, social) |
utm_campaign |
Campaign or chapter push name |
utm_content |
Optional creative or link variant |
utm_term |
Optional paid keyword |
Tip: UTMs help you see which chapter campaign drove traffic and RSVPs. They do not give Google Ads a conversion pixel that fires only on one chapter page.
What you can track (examples)
- Google Analytics 4 — site traffic, chapter joins, ticket or RSVP funnel events Bevy sends to your property
- Google Tag Manager — tags and triggers you define in your GTM container (approved tags only), including event-page and registration workflows you configure in GTM
- UTM campaigns — which ads or emails drove visits and conversions when those links use UTM parameters