When you share an event in email or a campaign, use the event permalink (`/e/{short_id}/`). Unlike slug-based event URLs, the permalink stays stable if you rename the event and keeps UTM and other query parameters through the redirect to the live event page.
Note: Bevy does not include a built-in UTM link builder. Build UTM parameters in your analytics workflow (for example Google’s Campaign URL Builder), then append them to the permalink. For GA/GTM setup, see Google Analytics, Google Tag Manager, and UTM.
Why the permalink matters in email
Event pages have more than one public URL. The permalink (also called the short link) uses a fixed short ID in the path /e/{short_id}/. Slug-based URLs use the event title in the path and can change if you rename the event.
When someone opens a permalink, Bevy redirects them to the current event page and keeps any query parameters you added—including UTM tags such as utm_source, utm_medium, and utm_campaign. That makes the permalink the reliable choice for newsletters, automated emails you customize, and external campaigns.
| Link type | Example shape | Stable after rename? | Keeps UTM query params? |
|---|---|---|---|
| Permalink (short link) | https://your-community.example/e/abcdefg/ |
Yes — always the same short ID | Yes — Bevy appends the original query string on redirect |
| Slug / long event URL | https://your-community.example/event-title-here/ |
No — the path can change when the title (and slug) changes | Not reliably — an old-slug redirect may drop the query string |
Tip: Paste the permalink into the email body, then add your UTM query string (for example ?utm_source=newsletter&utm_medium=email&utm_campaign=spring-meetup). Do not rely on an old browser-copied slug URL from weeks earlier if the event title may have changed.
Copy the event permalink
You can copy the permalink from either place in the event dashboard:
-
Permalink field — Open the event. In general event settings, find the Permalink field. It shows the short URL in the form
https://<your-community>/e/<short_id>/. Copy that value. - Share → Copy — Open the event, select Share in the header, then select Copy. The dashboard share menu is available after the event is Published. That copy action uses the same stable event address.
For attendee-facing share icons on the public event page (including Email and social networks), see Share events on social media.
Use the permalink with UTM parameters
- Copy the permalink from the Permalink field or Share → Copy.
- Append your UTM (or other tracking) query parameters to that permalink.
- Paste the full URL into your chapter newsletter, global newsletter, or external email tool.
Example:
https://your-community.example/e/abcdefg/?utm_source=chapter-newsletter&utm_medium=email&utm_campaign=march-meetup
When a recipient selects the link, Bevy resolves /e/abcdefg/ to the live event page and preserves the UTM parameters so your analytics tools can attribute the visit.
What happens if you use a slug URL instead
Slug URLs can still open the event, and Bevy often creates a redirect from an old slug to the new one after a rename. That redirect can land people on the correct event page, but it may not carry forward the original query string. Campaign attribution (UTMs) is the common casualty.
Prefer the permalink whenever the link lives in email or any channel where you care about tracking after a possible title change.