When is a new Marketo event program created: when the event is created in Bevy or when the first person registers?
When a new event is created in Bevy, we generate a new Marketo event program.
When we activate the integration, are past events synced?
Not automatically, but we can re-trigger past events to sync.
Is there an automatic connection between the Bevy-created event in Marketo and the event in Bevy?
Yes, when Bevy creates an event in Marketo, Marketo assigns it a unique ID. Marketo passes this ID to Bevy, and Bevy stores it in a database. If an event does not automatically sync between Marketo and Bevy, check the configuration and confirm that the event is published.
Can the program folders be nested folders, or do they need to be parent level folders?
Nested folders are fine and do not affect the integration.
Are the instructions in this guide for the REST API or the SOAP API?
This integration refers to the REST API.
What is the convention for event program names?
The event program naming convention is designed to reduce the risk of naming collisions for events happening in the same chapter on the same day. You can expect event program names to follow the following format:
{prefix}-{start_date:YYYY}-{quarter}{start_date:MMDD}-{chapter}-{event_id}
Important: If you must change the naming convention, ensure that you include event_id so that each event program name is unique.
If I change the name of the Marketo Event Program Channel in Marketo, do I need to change it in Bevy as well? If yes, where do I do that?
Yes, you must change it in Bevy, so it syncs correctly (and does not attempt to sync to the previous channel). You do this in the Bevy Admin dashboard, in General Settings, in the Marketo section. Enter the name in the Marketo Event Program Channel field.
Will changing the name of my event in Marketo affect Bevy's ability to sync data to the event?
No. The data will continue to sync as expected. This integration uses the Marketo ID, so any changes to the event name, program title, or folder name won't impact data syncing.
Can we push data collected from custom fields (in the Bevy pre-order form) to Marketo?
Yes. Provide your Implementation Manager with the names of the Marketo fields that you would like us to map to, and we will set it up. Note that we only push global form fields from Bevy to Marketo, not custom fields that you added to an event specific-form.
Can we push data that is not in the Bevy pre-order form to Marketo?
No. At this time, we do not support custom-mapping event-specific fields, such as event tag or chapter country tag.
Can I sync Ticket Type as part of my integration?
Yes, you can as part of a custom field mapping. You just provide us with the API field name that you would like the Ticket Type mapped to, and we will set it up.
Does Bevy send a unique Join link to each registrant? If so, is that captured in a specific Marketo token?
Bevy does not send a unique link to join. You can track who attended according to the registration status of each registrant.
How does Bevy handle the status of no-shows?
Bevy tracks registration status, so only registrants who show up are marked as “attended.” You do not have to manually set a “no-show” status; it is clear who attended and who did not.
What will I see when someone joins or unsubscribes from a chapter? Is “unsubscribe” pushed to Marketo?
Bevy triggers a lead update when a user joins or leaves a chapter. Learn more in Membership tracking. The lead is not added to any channels.
Can I create a smart-list in Marketo to capture the ad channels/UTM links that users came from?
If the users previously accepted cookies in Marketo, you can use the “visited webpage” activity with the specific page URL, including UTM parameters, to create a smart-list. You cannot use 'query parameters contain' for this.
You can reference a user’s query parameters by doing the following:
- In Marketo, click the user ID of the person.
- Go to activity details (you can filter by web activity) and click the ID of a specific activity to display the details (such as query string).
How frequently do objects sync? Can I change the timing?
Bevy syncs data approximately every five minutes. At this time, this is the only frequency available.
Can we transform the field values before sending to Marketo?
We do not support the modifying of data before sending it via any of our integrations.
How does the integration handle Lead Duplication?
We currently do not sync attendees to the Events Program if the attendee has duplicate leads already created in Marketo.
Why the country value sent to Marketo contains only 2 letters? Can this be changed?
ISO 3166 two-letter country codes are the international standard for country representation. Bevy uses this code because they:
- Ensure consistent, unambiguous country identification
- Reduce data storage and transmission requirements
- Eliminate potential spelling or localization errors
- Align with global data exchange best practices
- Simplify integration with international systems and databases
Important Note: The current integration does not allow transformation of country values before transmission. As a result, we are constrained to sending two-letter codes, and any conversion must be handled on the receiving end of the integration.