Configuring Google Analytics 4

This article includes all the information necessary for a successful configuration of Google Analytics 4 in Bevy.

Please note: Google Universal Analytics property will stop processing data on July 1, 2023. Bevy will support both GA4 and Universal Analytics until Google retires Universal Analytics.

Connect Bevy with Google Analytics 4 to track registration conversions or page traffic. This makes it easier to understand where your event registrations are coming from and be more targeted with your campaigns.

Find here some examples of how you could use GA4:

• Track site traffic

• Track community sign-ups as goals

• Track Sharing of an event or chapter page

• Track ticket purchases as goals

How to configure GA4

1. Before enabling GA4 in Bevy, you’ll need to get the GA4 property from Google.

   • For new tracking, please review how to get your Google Analytics 4 property for the first time here

   • If you are already using Google Analytics Universal, Google will create the GA4 property on your behalf (more information here)

2. Once you have the GA4 ID generated, introduce it to the corresponding field in the General Settings of your Admin Dashboard, in the 3rd Part Services Section: Google Analytics 4 Measurement ID

3. Save the settings and that’s it! GA4 should be now receiving the corresponding data from Bevy.

Please note: Bevy will still have a setting for Google Universal Analytics enabled so you can run both in parallel during the transition period.

What new actions can be sent to your GA4 Event Stream

GA4 is event-driven, so we can get data for certain actions users take. Find here the list of events that you’ll be able to track from GA4:

• add_to_cart - User adding one or more tickets to their "cart" (i.e. choosing one or more tickets and clicking the purchase button)

• remove_from_cart - User reducing a ticket count to 0

• join_group - User clicking the join chapter button successfully

• begin_checkout - User clicking the Order Now or RSVP button

• purchase - User finishes the purchase

• Share - User shares the event

More Insights

Should you wish more insights to be sent to GA4, then you’d need to enable Cookie Tracking and Google Signals.

• All data is set as anonymous, and only the minimum amount of data is sent through. When you install a Cookie Tracker, such as OneTrust that we have a native integration for, and the user accepts the tracking options, then you will receive more information within GA4

• Within GA4, you can enable Google Signals to get more unique data from Bevy. Please ensure to get approval from your compliance team regarding this.

Additional 3rd party documents that could be helpful for your transition from Google Universal Analytics to Google Analytics 4:

• [GA3] Universal Analytics is going away

• [GA4] Introducing the next generation of Analytics

• Key Differences Between GA3 and Google Analytics 4