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Configuring Google Analytics 4

  • Updated

Add your Google Analytics 4 measurement ID in Admin Dashboard settings so Bevy can send site traffic and conversion events to your GA4 property. The ID is community-wide. This does not replace the Website tab in Bevy analytics.

Important: Google Universal Analytics stopped processing data on 1 July 2023. The Google Analytics ID field that uses the UA- format is leftover and does not collect new data.

Important: Measurement IDs and Google Tag Manager IDs are community-wide. They are not per chapter. Do not paste a Google Ads AW- tag or other custom Google snippet into these fields or onto a chapter page. For chapter campaigns, use UTM parameters — Google Analytics, Google Tag Manager, and UTM.

Add the measurement ID in Bevy

  1. Open the Admin Dashboard.
  2. Select Settings.
  3. In 3rd Party Services, find Google Analytics 4 Measurement ID.
  4. Paste the measurement ID (G- format from Google Analytics → Admin → Data streams).
  5. Select Save Settings.

If you do not see the GA4 field, contact Bevy Support or your Customer Success Manager — some communities hide it until it is enabled.

Events Bevy can send to GA4

Event name in GA4 When Bevy sends it
view_item A visitor views tickets or RSVP options on an event page.
view_promotion A visitor sees a promotion or discount on tickets.
select_content A visitor selects RSVP content on the event page.
add_to_cart A visitor adds one or more tickets.
remove_from_cart A visitor reduces a ticket quantity to zero.
view_cart A visitor views the ticket cart.
begin_checkout A visitor selects Order Now or RSVP.
purchase A visitor completes a ticket purchase or RSVP.
generate_lead A visitor submits a lead associated with registration.
join_group A visitor successfully joins a chapter.
share A visitor shares an event or page link. The event name is share, not Share.
bevy_form_input A visitor changes a field on a tracked Bevy form, such as a pre-order form.
bevy_form_submit A visitor submits a tracked Bevy form.
embed_it_widget_event A visitor interacts with an Embed It widget.

Troubleshoot

The Bevy Website tab is still missing. Connecting your measurement ID does not enable Bevy’s Website tab. That dashboard uses Bevy’s own GA4 data and may need Support to enable website analytics for your community — see About website analytics.

You need chapter-only Google Ads conversion tracking. Bevy cannot paste an AW- tag onto one chapter page. Use UTMs on the chapter landing URL with your community-wide GA4 or GTM setup.